Mapping the right experience for your Buyers

Seeing Your Strategic Lending Partner through the Eyes of Your Buyers

What does your strategic partner look like from the outside? When your buyers call them, what do they experience? When they apply for credit, what information, support and follow-up do they get? And when they have a problem, how do they get it resolved to their satisfaction? Does this leave them wanting to do business with you in the future, or vowing never to buy a home from you again?

The chances are you know part of the answer to these questions. But dealing with large mortgage shops, the full picture may be scattered across from the originator to the processor to the loan set-up department and amongst various members of your team. What's more, your buyer' real experience may not be anything like as good as you think it is.

If you want to know exactly how customers experience your real estate business, Mapping The Right Experience For Your Buyers (also called Buyer Mortgage Mapping) is a powerful tool. Tactically, it's a great technique to help you improve buyer service processes and resolve referral buyer complaints. Strategically, it helps you build a better real estate selling product, service or brand, thereby helping you win repeat business.

Many real estate agents are surprised when they look at their strategic lending partner through the eyes of the buyer.  Yet the mere fact of doing so, can double the wallet share of an agent and keep your pocket book or wallet full.  After all, most agents lending partners have been optimized for themselves rather than what the buyer is looking for.

By formally mapping the buyer experience, Watson Summers Group of Southwest Funding can help you:

 

develop a picture of what your buyer really experiences as he/she interacts with your strategic lending partners business and mortgage products

understand the reason behind the choice of loan product your buyer was placed in, lock recommendations and insights that come into play at each step of the home buyer journey

develop a plan to reverse farm information that was extracted from your buyers experience and how to map that profile to like minded buyers 

In the process we can help you develop the measures, methods and strategies that allow you as an Realtor to structurally act on this knowledge.

We are interested in interviewing specific Real Estate Agents to determine if they would have interest and commitment in developing a “strategic partnership” to work together in offering more mutually beneficial services to home buyers. We know that by creating this expanded service platform, we can offer clients a higher level of service and begin building a solid relationship that builds trust and creates true repeat business.

Watson Summers Group

317-925-1877

Give your buyers the best home-buying experience ever!